"New Generation" Humanitarian NGO has shot 3 short social videos that highlight the discrimination, intolerance and the atmosphere in Armenia against LGBT people.
With the help of the videos, we aim at raising the issue of LGBT people's rights among society.
Before the publication of social ads, the NGNGO organized a preview of the videos with the format of focus group discussion.
The participants watched the videos separately and gave detailed and honest opinions about them.
By highlighting all feedback, comments, and suggestions, we'll work with social ads to adjust to the needs of the society.
